On Ethical Businesses | Day 18 of 100

3min read

I was watching the latest Nikolai Schirmer video today which reminded me of today's topic. Ethical Businesses. Assuming you have not come across Nikolai before, he is a Norwegian skier and filmmaker who stopped following his paved path of becoming a lawyer post-graduation to do what he loved. Skiing and filmmaking. What sets Niko apart from all the other skier/filmaker's is that he has a clear set of values for his skiing/filmmaking business. These are:

  1. Ski the best snow and mountains.
  2. Melt as little snow as possible in the process.
  3. Give the ad revenue from the videos to those who need it.

A simple set of principles that I think most of us can get behind. Do what you love, in a way that doesn't harm the planet, and help others with your profits. Last ski-season was the first season he decided to track and significantly reduce his carbon emissions. As it's quite paradoxical for a skier to travel to remote places to ski but also destroy the very environment they love through contribution to global warming. The first of his three-part series on reducing his emissions, but also skiing incredible lines, is embedded below.

Though this is not the only 'ethical business' I have been thinking about lately. I have been considering where my savings are invested and whether they are actively doing good or bad. Sustainable and Ethical business are inately built for the future and the long-term. These businesses generate customers through a novel mechanism, moral buy-in. Which, at the very least, is a cunning marketing strategy with only positive outcomes? Perhaps a topic for another post.

On a theme more topical, considering the impact of gifting at Christmas. What are the potential 'ethical alternatives' at Christmas time. Which in the west, seems to be a time for rampant consumption. In my opinion absolutely keep gifting at Christmas if that is your tradition, but I am sure in this new decade we can gift in a more sustainable way, which in turn will have had more thought into each gift, which in turn adds to the value of the gift from the receiver's perspective.

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